Who is Michel Goupil, anyway ?


	Michel Goupil Communication \| home What does Michel Goupil do ? \| Who is Michel Goupil, anyway ? \| What does he know ? \| Who does he work for ? \| What will he do for me ? Who is Michel Goupil, anyway ? Michel Goupil Atypical and multidisciplinary Michel Goupil is not like other professional writers. With his commercial background and artistic leanings, his ability to operate on both rational and creative levels, Michel Goupil has done a bit of everything and will try his hand at anything. However - as he likes to murmur with that wry smile of his which suits him to a `T ' - ` It's not what you do, it's how you do it!' Conventional background: EDC diploma [Business management and administration]. Diploma in commerce. The usual career in advertising: Copywriter, then concept planner and copywriter and finally creative director at the Edip agency (Paris). Creative director at EBM (Paris), part of the Publicis group. Creative director at La Rochefoucauld, Anderson & Lembke (Paris), specialising in business communication. Finally, head of Michel Goupil Communication (Bréchamps). . . . And some slightly less conventional activities: Journalism - Freelance writer for professional advertising journals (1968-1974) - Crossword composer for specialised journals (1974-76) - Political editorial writer for satirical weeklies (1974-88) - Director of publications for a company weekly (1988-92) - Regular freelance writer for a franco-chinese monthly (since 1992) - Journalist for various important companies' publications: Glasurit paints, EDF, Novartis... (since 1993). Songs Writer-composer, member of France's official songwriter and publishers' association [SACEM]. Teaching Teaching of written communication in a professional institute. The French language Semi-finalist in the TV - sponsored spelling challenge Dicos d'Or [1993 - 1996]. Publishing Has re-written biographies, and historical and technical works for a number of Paris publishing houses. Photography Has taken part in numerous national and international photographic competitions, winning several prizes.