What does Michel Goupil do ?

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What does Michel Goupil do ? | Who is Michel Goupil, anyway ? | What does he know ? | Who does he work for ? | What will he do for me ?

Michel Goupil

communicator, `authowriter', transcreator

He is a communicator because he is a specialist in communication in its widest sense, whatever the target group, the objective or medium.

He is an “ authowriter ” because he combines the skills of an author and copywriter. - He will always search for the most appropriate and accurate way of expressing ideas, whether it be a three-word slogan to encapsulate the complex essence of a brand, or a ten, twenty or hundred page article which describes that brand in minute detail.

He is a transcreator because he can give that authentic French touch to the most uncompromisingly English text!

What Michel Goupil the communicator can do:

- come up with original, complete concepts for any kind of

press-based communication, from complete campaign to single ad;

- devise point-of-sale material, a radio campaign or a business video;

- work with event managers;

- draw up a proposal for implementing any kind of communication;

- construct an internal marketing plan.

What Michel Goupil the authowriter can do :

write the headline and body copy of a press advert;

write a brochure, an annual report, an advertorial, a radio message, a video script, point-of-sale material or an internal marketing report;

carry out any type of journalistic task, such as editing a complete company newsletter, writing an article or a series of articles on a given subject, or producing any type of report including interviews and pictures if required;

undertake searches to obtain names, signatures, and other miscellaneous information;

write sketches, poems or songs for conferences and other events;

write press releases or compile whole press kits;

compile technical instructions whatever the product involved;

correct or rewrite any text.

What Michel Goupil the transcreator can do :

translate any advertising or publicity campaign for the general public or for professional target groups from English into French and from French into English;

translate from English into French and from French into English any literary, commercial or technical text (including annual reports, technical brochures, instruction manuals or press kits.)

Michel Goupil is a founder member of the international EuroTeam network.